Digital Marketing and Social Selling
Type: Certificate Program
Duration: Personalized
About The Program
This program, which is an introductory one, will expose the student to the foundations of
some Microsoft products. It will cover courses in Microsoft Word, Microsoft Excel and
Microsoft PowerPoint amongst others. At the end of the program, the student would have
built a solid foundation in the courses taught in this program.
Course List
- Social Selling and Marketing.
- Marketing flow and social sales funneling.
- Digital Marketing.
- Paid vs organic reach.
- Setting objectives and common challenges.
- Market positioning.
- Resources and content provision.
- Planning and KPI’s.
- Positioning.
- Searching.
- Connecting.
- Engaging.
- Converting.
- Social Media Implementation.